Our Vision
To become a conglomerate leader in the Malaysian plantation industry and adopted a strategy to steer the organization not only towards productivity and profitability but also commitment towards environmental protection and conservation of biodiversity.
Our Mission
• To reinforce our competitive position by applying new technology and innovation.
• To set the interest of our shareholders as top-notch by maximizing shareholder value.
• To scrutinize new business chances that will earn the highest return.
• To improve the condition of the Malaysian oil palm industry through by abiding standards that is required by Malaysian Palm Oil Board (MPOB).
• Sustainable and Continuous Improvement of Productivity and Performance
• Integrity and Professionalism Driven
• Continuous Growth, Development of Skill and Knowledge
• Environmentally and Safety Conscious